Redesign (front cover example) A Very Short Introduction Series
For this series of 700+ books, I wanted to create an elegant visual style that would intrigue and excite. Images related to the topic are chosen and then blown up, creating intrigue those unfamiliar with the image, and a connection with those who do.
WikipediABCs book (typesetting example 2)
The WikipediABCs is a book featuring some of Wikipedia's most funny, cute, or interesting articles. As such, it combines some of the playful, colourful nature of ABC books with the columned format of many dictionaries.
Redesign (front and back cover example) A Very Short Introduction Series
For this series of 700+ books, I wanted to create an elegant visual style that would intrigue and excite. Images related to the topic are chosen and then blown up, creating intrigue those unfamiliar with the image, and a connection with those who do.
WikipediABCs book (typesetting example 1)
The WikipediABCs is a book featuring some of Wikipedia's most funny, cute, or interesting articles. As such, it combines some of the playful, colourful nature of ABC books with the columned format of many dictionaries.
Rebranding Moderna Museet
These posters are part of a series displaying a redesigned logo for the the modern art museum Moderna Museet in Stockholm, Sweden. They display the Moderna Museet's M inside artworks featured the museum's collection, and asks viewers to "Look again", so appreciating the artworks more.
Chemist Warehouse rebrand
Chemist Warehouse is an Australian pharmacy chain that prides itself on its low prices. With my rebrand, I want to retain the at times very cheesy, fun, chaos of the current brand, but also give it more visual appeal - this perhaps giving it a more reputable appearance.
Hares & Hyenas Website Redesign
Hares & Hyenas is a bookstore in Fitzroy. I designed a clean, friendly, and professional website to promote them. I also implemented the pages required to purchase a product in HTML, CSS, and JavaScript in order to create a fully responsive prototype of the website viewable online: https://mmudesigns.github.io/hares-hyenas/
Trials of the Singing Sword (book cover)
The Trials of the Singing Sword is a dark Young Adult novel set in space (think Star Wars x The Hunger Games), about a girl with magical powers that manifest through her sword seeking revenge for the death of her sister.
Stronger (short film)
World War II, Auschwitz. A Nazi SS guard is stopped in his tracks by the whispers of prisoners. Screened in FlickFair Film Festival's January 2022 edition and awarded Honourable mention in the "Best First-Time Film-Maker" category, 4th quarter of the 2021 Prague International Indie Film Festival.
Branding FUTURECRAFT.FOOTPRINT (logo and posters)
FUTURECRAFT.FOOTPRINT is a shoe brand dedicated to reducing its carbon footprint. These posters are designed to be minimal-impact through using a typographical approach, no coloured ink, and being printed with toner on recycled, low brightness paper. Their design aligns them with protest history (in this case, against climate change).
Melana
Uceda
Graphic Design / Digital Technologies
Melana Uceda is a Graphic Designer and Illustrator based in Melbourne, Australia.
She is passionate about telling stories, whether that is through branding, front-end web design, or her special passion of books (including typesetting and covers).
Redesign (front cover example) A Very Short Introduction Series
For this series of 700+ books, I wanted to create an elegant visual style that would intrigue and excite. Images related to the topic are chosen and then blown up, creating intrigue those unfamiliar with the image, and a connection with those who do.
WikipediABCs book (typesetting example 2)
The WikipediABCs is a book featuring some of Wikipedia's most funny, cute, or interesting articles. As such, it combines some of the playful, colourful nature of ABC books with the columned format of many dictionaries.
Redesign (front and back cover example) A Very Short Introduction Series
For this series of 700+ books, I wanted to create an elegant visual style that would intrigue and excite. Images related to the topic are chosen and then blown up, creating intrigue those unfamiliar with the image, and a connection with those who do.
WikipediABCs book (typesetting example 1)
The WikipediABCs is a book featuring some of Wikipedia's most funny, cute, or interesting articles. As such, it combines some of the playful, colourful nature of ABC books with the columned format of many dictionaries.
Rebranding Moderna Museet
These posters are part of a series displaying a redesigned logo for the the modern art museum Moderna Museet in Stockholm, Sweden. They display the Moderna Museet's M inside artworks featured the museum's collection, and asks viewers to "Look again", so appreciating the artworks more.
Chemist Warehouse rebrand
Chemist Warehouse is an Australian pharmacy chain that prides itself on its low prices. With my rebrand, I want to retain the at times very cheesy, fun, chaos of the current brand, but also give it more visual appeal - this perhaps giving it a more reputable appearance.
Hares & Hyenas Website Redesign
Hares & Hyenas is a bookstore in Fitzroy. I designed a clean, friendly, and professional website to promote them. I also implemented the pages required to purchase a product in HTML, CSS, and JavaScript in order to create a fully responsive prototype of the website viewable online: https://mmudesigns.github.io/hares-hyenas/
Trials of the Singing Sword (book cover)
The Trials of the Singing Sword is a dark Young Adult novel set in space (think Star Wars x The Hunger Games), about a girl with magical powers that manifest through her sword seeking revenge for the death of her sister.
Stronger (short film)
World War II, Auschwitz. A Nazi SS guard is stopped in his tracks by the whispers of prisoners. Screened in FlickFair Film Festival's January 2022 edition and awarded Honourable mention in the "Best First-Time Film-Maker" category, 4th quarter of the 2021 Prague International Indie Film Festival.
Branding FUTURECRAFT.FOOTPRINT (logo and posters)
FUTURECRAFT.FOOTPRINT is a shoe brand dedicated to reducing its carbon footprint. These posters are designed to be minimal-impact through using a typographical approach, no coloured ink, and being printed with toner on recycled, low brightness paper. Their design aligns them with protest history (in this case, against climate change).